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  • What are RSS Feeds
    RSS, which stands for Rich Site Summary and Really Simple Syndication, is a technology that enables you to constantly receive the updated links to the websites chosen by you. Learn how to receive, produce, and the benefits of usinf RSS.
  • How to profit from your RSS Feed
    Online advertising has rapidly evolved over the years. Content publishers and advertisers are generating innovative techniques and discovering profitable advertising models. There are basically two vital factors that can maximize your gain from RSS feeds: subscription RSS feeds and RSS feed advertisements.
  • Benefits of having an RSS Feed
    RSS feeds have existed for years and are now gaining more popularity. This technology allows different news and information to automatically show on a website. But why would a website want that? There are many reasons.
  • How to promote your RSS Feed
    RSS feeds have been around for a long time, however people are just beginning to see how multi-purpose these feeds can be. They help stream information from one website to another, keeping content new. These feeds are easily maintained and just as easy to create. There is lots of software on the market that can assist in the creation of RSS feeds.
  • Increase traffic with RSS
    The Internet has exploded with new websites going live every day and increasing competition among websites. With all these competitors, how is it possible to differentiate and increase traffic to your site? Perhaps one of the easiest solutions to this potential dilemma is using RSS feeds. You may ask how this will help. There are several ways.
  • Publishing Newsletters using RSS
    E-mail newsletters have begun to over-populate inboxes around the world. This is not to say that they don't contain interesting and engaging content for subscribers. It simply means that e-mail newsletters have some limitations. However with the use of RSS, really simple syndication, feeds, e-mail newsletters can become as individual as the person who is receiving them.
  • RSS and Search Engine Optimization
    After putting a lot of thought into how to best use RSS feeds on your website and then creating them on your website, the next step is to promote them...here is how you do it.
  • What is Podcasting?
    If you have heard of RSS feeds, you are halfway to understanding podcasting. Think of podcasting as the more tech saavy version of books on tape, well now books on CD. RSS (really simple syndication) feeds is a technology that allows you to stream information from various websites and add them onto your own website. When these two technologies are merged, they create podcasting.
  • Choosing a Feed Reader
    Now that you’ve read about and decided to add RSS feeds to your website, you need to find the best feed reader for your needs. There are surprisingly quite a few options that allow you to read RSS feeds, whether for you personally or for your company.
  • Quality content and RSS Feeds
    You have a website and you know it’s good, but you really want it to be great. One of the best and easiest ways of accomplishing this is by utilizing RSS feeds. RSS feeds, which stands for really simple syndication, provides a steady stream of content and information from a variety of sources. If you’re not sure how this will help make your website great, keep reading to learn ways to use RSS feeds and how they will increase your website traffic.

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Vertical Leap blog focuses on drawing attention to search engine marketing related resources, techniques, skills, aggressive tactics, concerns, strategies, unique ways, viewpoints, global perspectives, updates, recent trends, insights, ideas, emerging technologies, opinions, views, interviews, reviews, tips, theories, coverage of related topics, information, news, scoops, impressions, guides, commentary, thoughts and analysis.

  • SEO Speak - Header Status
    301, 404, 200 - what are we talking about? When you load a page on the internet, the web server returns what is called a header status or HTTP result code, which is a numeric value telling the browser and search engines the progress of loading the page requested. ...
  • PPC Management - New Search-Based Keyword Tool
    Pay Per Click Budget Tips - 2009 Tightening the proverbial marketing belts to enable you to ride out the current economic storm seems to be the key metric at the moment and a process that most PPC Agencies are adhering to. Google have recently released a new usef ...
  • Google Still Treating Underscores Differently to Dashes
    Back in September 2007 Matt Cutts posted about how Google were going to be removing the difference between underscores and dashes as word separators. Last year, there were several posts indicating that this wasn’t yet implemented . However with maybe 200 diffe ...
  • Google adds Geolocation Service for PCs and Smartphones - Latitude
    Google have launched a new tool called Latitude, which allows you to see opting in friends on a Google Map, using a smart phone or a computer. It also allows your friends to see your location. The location information is determined using wi-fi, phone masts, GPS or ...
  • Google Testing New Adwords UK Interface
    In November 2008, Google were testing a new user interface for their AdWords system. The new interface is currently being tested by a number of UK advertisers from the 10 February 2009. The new interface is supposed to make account organisation more intuitive and h ...
  • bX-x8q1vz Blogger fix
    This isn't strictly an SEO topic, but I've noticed a few instances of Blogger spewing a bX-x8q1vz error at login: I can't replicate it consistently, but I've seen a few other help request posts with the same problem. As is often the way with these things the ...
  • SEO Speak: What is a SERP?
    We talk about the SERPs quite a lot in the blog and I thought it might be an idea to answer the question "what is a SERP?" A SERP, or Search Engine Results Page is the page displayed by a search engine, such as Google, that is generated when you search for somethi ...
  • SEO Blogging Tip: Follow the Crowd
    This has to be on a list of blogging tips , even if it is not the most creative of blog writing methods. Writing about what others are writing about does have its benefits though. You will always have current material to reference, and pingbacks from those blogs can g ...
  • Pay Per Click Marketing
    Marketing using Pay Per Click can be an extremely fast way to gain exposure online. A campaign can be built and launched in a matter of days suddenly propelling you into the heights of the search engines – right under the noses of those searchers looking for you ...
  • Writing Better Page Titles for your Blog
    CopyBlogger is a great resource for anyone that writes blogs or is interested in blogging. Recently, they compiled a list of some of their blogs on the topic of writing "magnetic" headlines. When it comes to headlines (i.e. the Page Title of your blog), it seems th ...
  • Search Engine Strategies London
    If you are interested in learning more about a subject like search engine marketing , then you have a number of options such as online resources and blogs such as SEOMoz and others, blogs, formal training courses.. or you could also attend a conference such as Search ...
  • 3 Reasons your Adwords traffic might not be showing in Analytics
    It’s a frustrating situation, you’ve setup a great PPC campaign for your website, but when you go into your Google Analytics, the figures don’t match with your Adwords... There are three reasons this might be happening: 1 Does your landing pa ...
  • SEO Blogging Tip: Write A Series of Posts
    As frequent bloggers, we know that it can be a struggle to find subjects, and we've written a few times about how to get inspiration for posts . So here is another tip on how to find subjects to write about - write a series of posts about a particular subject. As you ...
  • Free PPC Landing Page Template for Valentines Day
    We've just added another seasonal landing page template design that you can use for your pay per click campaigns - this time for Valentine's Day. Valentine's Day can be a great boost for many gift-related products and so a PPC campaign can offer great return on ...
  • Don't Give Up!
    It’s such a shame that there are so many Search Engine Optimisation companies out there claiming to deliver a great service, great results and more business to their prospective clients, when often, they are not. The thing with this industry is that it’ ...
  • White House opens up website to search engines
    In the first few days of Obama being in power, the Whitehouse.gov website has opened itself up to the search engines! According to the BBC website , the Whitehouse.gov robots.txt file under the Bush administration had almost 2377 lines, and on day 1 of Obama taking ...
  • Internet Marketing
    The internet levels the playing field in many industries - allowing small companies to compete equally and effectively with larger rivals. The key to success is to ensure that your online / internet marketing strategy is complete and being delivered effectively. Natu ...
  • Spammers Attack Google Adwords
    The next time you run a search on Google, you may want to pay attention to which results you click on from the paid results area. Microsoft Security experts say spammers are gaming Google's Adwords program again in order to get malicious sites placed at the top of pai ...
  • Do our business in the light of day
    Yesterday marked the end of an error [sic]. What a long eight years.. Watching the inauguration of President Obama and his subsequent speech was a truly inspirational experience. There was a line in his speech that hit home for me - considering the recent events in t ...
  • Universal Search, Personal Search, Mobile Search- where will it all end?
    In November 2007 I was looking into universal search (aka blended search) and how it may influence or impact on SEO . After a frenzy of using Google's SearchMash my interest eventually waned and I moved on to SearchWiki ... and it looks like Google felt the same. ...
  • Vertical Leap Exhibiting at Internet World, Earl's Court, London 28th - 30th April 09
    Its expo time again! Vertical Leap is once again exhibiting - this time at Internet World in Earl's Court, London on the 28th - 30th of April 09. Our stand will be showcasing our SEO (Search Engine Optimisation) and PPC (Pay per Click) marketing skills. Co ...
  • Follow Vertical Leap on Twitter - get our latest SEO news
    Further to Matt’s recent blogs: Is Twitter is useful for SEO and SEO Friendly URL Shortening Services we thought we’d let you know that you can follow Vertical Leap on Twitter. We will be tweeting all our latest SEO and PPC news from this blog to our Tw ...
  • Automatically Generated SEO emails - the SEO scare email
    I was contacted by one of my clients yesterday regarding an email they had received saying that their site didn’t have any search engine optimisation on and that my client should employ this SEO company to resolve the issues. What was quite scary was that the ...
  • Unethical Linkbuilding Strikes Again
    Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding- ...
  • SEO-friendly URL shortening services
    Services that shorten URL's so that they take less space or are perhaps easier to remember (you can create custom "shorties" with many services) have been around for some time. With the explosive growth of Twitter and similar micro-blogging services and the limitation ...
  • Choosing a PPC Management Company
    Choosing a PPC Management Company With so many new players swamping the PPC management market in recent times, how do you choose the right company to manage your Adwords account to best effect. Pay Per Click has evolved in the online market place so rapidly since ...
  • The Google Link: Command and your SEO link building
    We’ve been asked a lot recently by our SEO customers about the Link: command in Google and the fact that Google only shows a few links. Previously there have been a few comments on the internet about how Google has disabled this functionality but there was nothi ...
  • Is Twitter useful for SEO?
    Twitter has become mainstream. It was discussed on the Sky news this very morning in connection with Jennifer Aniston ending her relationship with John Mayer over his obsession with Twitter. Everyone is talking about Twitter and what it is and what it isn't; but can ...
  • Search Improvements from Google - What effects will they have?
    Yesterday, Google announced two new amendments to the way that search results are presented to the user – extra search refinements and longer snippets for 3+ word searches. We’d seen those search refinements in action already – look at the number th ...
  • Scareware sites using SEO to Trick Searchers
    The BBC is currently running a report about Scareware websites using Search Engine Optimisation (SEO) to trick searchers into downloading malicious spyware and programs onto their computers. These rogue organisations are optimising sites that they have access to f ...
  • Why Website Owners Should Be Praying For Rain
    We’ve been noticing recently that the number of searches is down for some of our customers’ key terms. This obviously affects how much subsequent traffic they get to their sites. Some of these trends are seasonal and depend on the client’s business, ...
  • BBC using IP Delivery but not Search Engine Optimisation?
    ...a quick follow up from my last SEO post where I noted that the BBC weather pages were having ranking issues. It also appears that no matter where in the world you search for "weather" from, the news.bbc.co.uk/weather/ SERP title is always "BBC Weather | United S ...
  • SEO Speak: Long tail
    For this SEO speak blog I thought I’d focus on a term we’ve used a lot in our blog: the Long Tail. So what is a long tail keyword? When you are working on the search engine optimisation of your website they keywords you tend to go for are those tha ...
  • Domain Power and Search Engine Optimisation
    At the beginning of the month I posted a blog about why managing site updates with SEO techniques is the shrewd thing to do. The reference point was the BBC’s weather pages. My point was that if you do not have a strong domain any unmanaged page or site chang ...
  • If your business changes direction - don't forget to tell your SEO Company
    Businesses evolve over time and as a result, the products on offer or the services that are delivered change too. It's important to let the people that help you market your business know when these changes in emphasis occur, as without telling you telling them, how ...
  • Language Differences in Search
    We often hear the phrase “two countries separated by a common language”, usually referring to the UK and the USA. This language barrier is just as obvious in search as it is when talking in person. For a case in point, yesterday, a Googler posted a blog o ...
  • Google Adwords in Trouble Again
    Google Inc are heading to the courts with luxury designer Louis Vuitton.. The luxury goods maker has filed a complaint against Google Inc for helping fake branded manufacturers to promote their products under the Vuitton brand. According lawyers representing Louis ...
  • Mobile SEO - the flipside
    Here at Vertical Leap we're not shy talking about the good, the bad and the ugly, but we tend to avoid the bad and the ugly as we are decent sorts. In the past we've provided comment and advice for mobile search/sites/SEO but have never really explored any downsides t ...
  • Should you use Keywords in your URL to help with SEO?
    This is something that we get asked a lot and is something that we often discuss with our clients. Is there any search engine optimisation benefit to having keywords in your website URLs? Well according to Matt Cutts, there is a small benefit in Google to showing ...
  • SEO Speak: Backlinks, inlinks and the backlink profile
    Backlinks or In Links are important to your website’s performance in search engines but what are they and why do they work? Backlinks are links to your site from other sites on the internet. Your website’s backlink profile shows the number of links and ...
  • Full Google Analytics Code Changeover Due in 2009?
    Pingdom has recently released a report indicating that 40% of the sites they registered as using Google Analytics were still using the old urchin.js code. That’s 20% of the top 10,000 sites on the internet that they tested, putting it another way. Pingdom pose ...
  • Google owned YouTube Losing Tens of Millions of Dollars Every Year
    Since Google bought Youtube in November 2006 it has been a big hit and predictions show that 2009 could generate as much as $240 million in advertising revenue. This is an increase of 20% compared to 2008. However….. Youtube’s yearly operational costs ...
  • Google and Newspapers Battle it out for Revenues
    Due to the recent Newspaper Association of America's (NAA) conference there has been a lot of media comments from various parties about how much of the traditional press want Google to pay for the content that they are using from their website. This has come about ...
  • Social Media is no vehicle for Search Engine Optimisation
    ...but it can be useful from a broader internet marketing perspective. Whatever you call it, UGC (User Generated Content), Social Media, Community Content, Fora (Forums) etc that type of web content is not much good for SEO as it necessarily limits how URLs are fo ...
  • The Difference in views on what Search Engine Optimisation is
    There seems to be a lot of differing opinions on what search engine optimisation is and what makes for an SEO friendly website . We’ve come across a lot of web designers and clients who believe that they websites are optimised for SEO and so don’t need ...
  • Blogger FTP broken?
    Blogger is experiencing problems with publishing files to host domains over FTP. This won’t affect you if you use a “whatever.blogspot.com” type set up, but if you use Blogger for your company blog e.g. www.yourdomain/blog it may be causing problems. ...
  • Google Launches new site links
    Google have been rolling out new ways of displaying site links in the search results. Site links are the text links that appear under the search results on some searches as shown below. Previously these site links were displayed in two columns and were highl ...
  • Adwords - holding its own in current climate
    Google has found itself appearing in the UK press today after releasing its Q1 revenue figures. With our economy being in such unchartered territory currently it is quite amazing to me that Google can show a 9.2% increase in net profit for the quarter. Despite this ...
  • Spend more on PPC
    If you are already running a Pay Per Click marketing campaign it might well be worth considering actually increasing your budget in these hard times. Most businesses suffering the pinch in an economic downturn will be cutting advertising budget to ‘ride the s ...
  • The types of skills required by Search Engine Optimisers/Marketers
    The toolsets and skills of a good modern search optimiser are incredibly large, and there is a steep learning curve involved when starting out in the industry. I finished my degree in Entertainment Technology about 3 years ago, and at that time I had a decent grip ...